Are you very important? Do you have many leatherbound books and an apartment, or a home, that smells of rich mahogany? Do you own an iPhone? Are you Ron Burgundy? If you answered yes to any of these questions, you need a BookBook for your iPhone. The iPhone (cellphones in general really) looks better without a case, this much we know. Unfortunately, we’re also far too familiar with the fact that screens break way too easily and replacements don’t come cheap. You could put your iPhone in whatever case Apple recommends (the one they refuse to give you for free even though it’s practically a necessity), but bumpers are for kid’s bowling parties, not your technological lifeline. Putting that phone into a BookBook not only gives you the convenience of having your wallet and phone together, the fact that it’s leatherbound makes you feel important.