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Building A Men’s Brand in the Digital Age

If you wanted to build a menswear brand just 10 years ago, you’d have to attend countless tradeshows and shake thousands of hands to get your name out there. But today, with the power of the Internet and social media at your fingertips, you can grow a brand from behind a screen. We interviewed 5 friends who run shops, sites and labels—Chris Bray from BillyKirk, Sam Larson from Lone Flag, Well-Spent's Brad Bennett, Stephen Powell from Gustin and Emil Corsillo from Hickoree’s—about the possibilities and challenges of building a brand in the digital age. This story is brought to you by vapor-distilled smartwater, who found unique inspiration for their water by looking up to the sky. We hope the change in perspective this piece offers will help inspire you. Lone Flag Instagram How ... continue reading

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Drinkwel – The Multivitamin for People Who Drink SPONSORED

Sure we hit the gym, jog, and ride a single-speed as often as we can, but that doesn't mean we don't also enjoy happy hour and a few nighttime brews. If you care about your health but have no plans of throwing in the towel on drinking, there's Drinkwel. Drinkwel is the world's first daily multivitamin for people who drink. It helps replenish nutrients while supporting healthy liver function and processing alcohol induced toxins. And if it doesn't help you feel better, they'll even give you your money back, including shipping. ... check it out
$40 buy
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The 10 Greatest HBO Characters of All Time

With True Detective ending and Game of Thrones just starting back up, we got into an interesting discussion around the Cool Material office: Who is the greatest HBO character of all time? This turned into a passionate debate. Hell, the network has been putting tremendously complex characters on the screen for decades. ... continue reading
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25 Books That Define Cool

Let’s abandon the childish notion that reading isn't cool. We’re grown men here and reading happens to be one of the many ways we enjoy spending a bit of our free time. Of course, sitting down with just any book doesn't always make for a great experience. We want to read something with wit, masculinity, and a pervading ... continue reading
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Brew Trip: Vermont Week

Vermont has quickly become one of the hottest beer destinations in the country. It's not just that the state has the most breweries per capita, it's the fact that some of the beers they are churning out are world class. This week we're going to take you inside some of those breweries. We'll talk to the folks behind ... continue reading
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The World’s Highest-Paid Models

Forbes is on a tear when it comes to putting out lists that make you feel like shit. After they released the list of highest-paid DJs a few days ago and you realized you've made a horrible career choice, now they've come back with The World's Highest-Paid Models. Here's how much the top earners made from June ... continue reading
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10 Foreign Movies Every Guy Should See

We’re not quite sure why, but when we think of foreign movies we immediately think of French romance flicks. Pass. This is dumb since there are a ton of solid foreign movies for dudes. In fact, if you don’t mind a bit of reading with your movie watching, there are some kickass foreign films you really need to see. Here are 10 to get you started. (Just as a note, we’re leaving off British films & martial arts flicks because there ... ... continue reading