If you wanted to build a menswear brand just 10 years ago, you’d have to attend countless tradeshows and shake thousands of hands to get your name out there. But today, with the power of the Internet and social media at your fingertips, you can grow a brand from behind a screen. We interviewed 5 friends who run shops, sites and labels—Chris Bray from BillyKirk, Sam Larson from Lone Flag, Well-Spent's Brad Bennett, Stephen Powell from Gustin and Emil Corsillo from Hickoree’s—about the possibilities and challenges of building a brand in the digital age.
This story is brought to you by vapor-distilled smartwater, who found unique inspiration for their water by looking up to the sky. We hope the change in perspective this piece offers will help inspire you.
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How ... continue reading
Walk into 99% of the breweries in the United States, and you'll be greeted with stainless steel conical fermenters, a seemingly limitless supply of sanitizing solution, and equipment that is cared for like the head brewer was Mr. Clean himself. In Cantillon, you'll find a shit-ton of spiderwebs.
Started in 1900 ... continue reading
You know you're not supposed to toss your raw denim in the wash, but there's that breaking point when you just have to, right? Cult of Individuality wants to entice you to push those limits with the Future Vintage Project. If you can commit to breaking in a pair of raw denim from Cult as often as possible through April 30th without washing them, you could earn a $1,000 credit and your personal style even get produced. Throughout the process, your jeans will develop a signature fade and a unique wear that's totally your own. Document the extended break-in process, and you could score the $1,000 credit. We’re in, are you? ... check it out
Before you sit down with any of these movies, it's highly recommended you get a bowl of popcorn, plenty of Milk Duds, and perhaps a ribeye steak or two. Basically, you're going to be hungry. But besides making you salivate, each film will spin the tale of some interesting corner of the culinary world. While there are ... continue reading
If you plan on enjoying a little tequila this Cinco de Mayo, we’d highly recommend getting some of the good stuff. As with every liquor out there, there are the good and the bad, and many of us have only tasted the bad. Instead of some bottom shelf options, go with one of these bottles.
3 Amigos Anejo Tequila ... continue reading
Every boy acquired a pocket knife at some point in time. Whether yours was a gift from your pops or you got it while working on your first badge as a Cub Scout, it no doubt became a trusty sidekick you relied on for a bunch of little tasks. The small folding knife has become a quintessential item in a man’s everyday ... continue reading
With True Detective ending and Game of Thrones just starting back up, we got into an interesting discussion around the Cool Material office: Who is the greatest HBO character of all time? This turned into a passionate debate. Hell, the network has been putting tremendously complex characters on the screen for decades. ... continue reading
Let’s abandon the childish notion that reading isn't cool. We’re grown men here and reading happens to be one of the many ways we enjoy spending a bit of our free time. Of course, sitting down with just any book doesn't always make for a great experience. We want to read something with wit, masculinity, and a pervading ... continue reading
"What the hell is wrong with you?"
That's the reaction you'll get every time you tell someone you waited in line four hours for a beer. And, to be fair, it's warranted. The idea is ludicrous. Seriously, is any beer, no matter how glorious, worth that amount of your time? Is the "best" beer in the world worth standing ... continue reading
The issue with trying to be cool is, the act of doing so is inherently uncool from the start. This makes the whole process null and void. It's a problem that plagues plenty of menswear shops you've probably stepped foot in. There's a sense they're trying too hard. True coolness is effortless and honest, and there's ... continue reading
There's a small group of mad scientists hard at work in the Brooklyn Navy Yard. It's a tiny group - three people plus a few interns - that form a company you've probably never heard of. They aren't concocting potions, curing diseases, or solving ancient math problems, they're doing something totally different: They're ... continue reading
Vermont has quickly become one of the hottest beer destinations in the country. It's not just that the state has the most breweries per capita, it's the fact that some of the beers they are churning out are world class. This week we're going to take you inside some of those breweries. We'll talk to the folks behind ... continue reading
Since new apps get released at an incredible rate, we figured it only fair to keep you abreast of the best. Stop sifting through all the terrible games and little life helpers to find some gems and break out your iPhone, iPad or Android device and get to downloading some of these guys. ... continue reading
Forbes is on a tear when it comes to putting out lists that make you feel like shit. After they released the list of highest-paid DJs a few days ago and you realized you've made a horrible career choice, now they've come back with The World's Highest-Paid Models. Here's how much the top earners made from June ... continue reading
We’re not quite sure why, but when we think of foreign movies we immediately think of French romance flicks. Pass. This is dumb since there are a ton of solid foreign movies for dudes. In fact, if you don’t mind a bit of reading with your movie watching, there are some kickass foreign films you really need to see. Here are 10 to get you started. (Just as a note, we’re leaving off British films & martial arts flicks because there ...... continue reading