#

Building A Men’s Brand in the Digital Age

If you wanted to build a menswear brand just 10 years ago, you’d have to attend countless tradeshows and shake thousands of hands to get your name out there. But today, with the power of the Internet and social media at your fingertips, you can grow a brand from behind a screen. We interviewed 5 friends who run shops, sites and labels—Chris Bray from BillyKirk, Sam Larson from Lone Flag, Well-Spent's Brad Bennett, Stephen Powell from Gustin and Emil Corsillo from Hickoree’s—about the possibilities and challenges of building a brand in the digital age. This story is brought to you by vapor-distilled smartwater, who found unique inspiration for their water by looking up to the sky. We hope the change in perspective this piece offers will help inspire you. Lone Flag Instagram How ... continue reading

This post is sponsored by

#

STEAL: 15% Off Sitewide in the Cool Material Shop STEAL

We've been adding new items to our shop on a weekly basis for a while now, and this week is your chance to save on all of them. Head over to the shop, enter your email into the pop-up, and you'll save 15% off sitewide! Snag a new watch, pocket knife, machined pen, or any of the other goods that line our virtual shelves. Hurry up, sale ends Monday, Oct. 6. ... check it out
$5+ buy
#

7 Tequilas To Drink On Cinco de Mayo

If you plan on enjoying a little tequila this Cinco de Mayo, we’d highly recommend getting some of the good stuff. As with every liquor out there, there are the good and the bad, and many of us have only tasted the bad. Instead of some bottom shelf options, go with one of these bottles. 3 Amigos Anejo Tequila ... continue reading
#

The 10 Greatest HBO Characters of All Time

With True Detective ending and Game of Thrones just starting back up, we got into an interesting discussion around the Cool Material office: Who is the greatest HBO character of all time? This turned into a passionate debate. Hell, the network has been putting tremendously complex characters on the screen for decades. ... continue reading
#

25 Books That Define Cool

Let’s abandon the childish notion that reading isn't cool. We’re grown men here and reading happens to be one of the many ways we enjoy spending a bit of our free time. Of course, sitting down with just any book doesn't always make for a great experience. We want to read something with wit, masculinity, and a pervading ... continue reading
#

Brew Trip: Vermont Week

Vermont has quickly become one of the hottest beer destinations in the country. It's not just that the state has the most breweries per capita, it's the fact that some of the beers they are churning out are world class. This week we're going to take you inside some of those breweries. We'll talk to the folks behind ... continue reading
#

7 New Apps You Should Know

Since new apps get released at an incredible rate, we figured it only fair to keep you abreast of the best. Stop sifting through all the terrible games and little life helpers to find some gems and break out your iPhone, iPad or Android device and get to downloading some of these guys. ... continue reading
#

The World’s Highest-Paid Models

Forbes is on a tear when it comes to putting out lists that make you feel like shit. After they released the list of highest-paid DJs a few days ago and you realized you've made a horrible career choice, now they've come back with The World's Highest-Paid Models. Here's how much the top earners made from June ... continue reading
#

10 Foreign Movies Every Guy Should See

We’re not quite sure why, but when we think of foreign movies we immediately think of French romance flicks. Pass. This is dumb since there are a ton of solid foreign movies for dudes. In fact, if you don’t mind a bit of reading with your movie watching, there are some kickass foreign films you really need to see. Here are 10 to get you started. (Just as a note, we’re leaving off British films & martial arts flicks because there ... ... continue reading