We’re no strangers to the “It’s 5 o’clock somewhere” mentality, but Happy Hour takes it to a whole different level with their watches. Each of their watch bands includes a bottle opener to facilitate getting the party started wherever, whenever. If that sounds familiar, it’s because we told you about their first watch before. Now they’re back with a new collection that’s far better than the old one. The Ish comes with a black or orange calfskin band and features a fuzzy crystal so you can keep your eye on the prize. The Lightweight has a case reminiscent of a bottle cap paired with a black or olive drab canvas strap that makes it the perfect Timex alternative. The Bottoms Up is your face-on-strap calfskin cuff watch, with a set of hands at 5:00 permanently inked inside the dial. Each of the new options also features the patented Happy Hour buckle because that’s half the fun.
More Watches
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
The $800 Nodus Sector Deep Damascus combines 500-meter dive credentials with a one-of-a-kind Damascus steel bezel.
What It’s Like to Wear an $85,000 Watch
I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.
10 Labor Day Sales You Probably Don’t Know About
Forget the usual suspects. We found worthwhile deals on menswear, watches, luggage, design, fragrance, books, and more.