Burberry Digital Rubber Strap Watch

Much like the tech product wars that we hear so much about (iPad killer anyone?), big designers go through similar product wars, they’re just much more subversive about it. Not content to let Kenneth Cole single-handedly revive the designer digital watch market, Burberry has thrown themselves into the fray. Your $395 is going to get you black, textured stainless steel, a rubber band, time, calendar, fancy buttons, and – most importantly – the Burberry name.