Ever since online streaming became the de facto way to watch television–let’s be real, we’re talking mostly about Netflix–we have all saved ourselves a shitload time by not watching commercials. Netflix alone saved the average user from 9.1 days of commercials last year, and we’ve all been watching more since the quarantine. We’re good with all of that because commercials suck, and they’re a waste of time. This advertisement for the Murphy Ladder is not so much a commercial as it a hilarious cinematic masterpiece designed to sell a product you didn’t know you needed. We can all get behind the Ladder Luchador smacking people in the face with a folding and sideways-collapsing ladder, which is one of the reasons this spot will go down in history with the likes of Apple’s “1984”, Budweiser’s “Whassup”, Old Spice and Dollar Shave Club as some of the most effective and memorable commercials of all time. They absolutely work, too. By the time you read this, our Murphy Ladder should already be here.

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Unzip your coat and have some mulled wine on the house—you’ve arrived at your final gifting destination: The Holiday Gift Guide. It’s like your friendly neighborhood one-stop holiday shop, except instead of balsa wood ornaments, ours is packed with thoughtful gifts for everyone on your list. Future heirlooms, small-but-significant stocking stuffers, and gear for getting out there (or staying in)—are all right here. There’s no music playing in the background though, so you’ll just have to hum Bing Crosby while you click around instead.

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