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The Lake Eerie Monster represents a lot of firsts for Shinola, the lifestyle brand bringing jobs back to Detroit an putting quality products into your life. For starters, it’s the first dive watch Shinola has ever made, and you’ll notice the stylistic differences right away compared to the watches the brand launched with a half decade ago. It’s also the first Shinola watch to pack an automatic movement, as it draws power from a Swiss-made Argomatic R-150 that features 25 jewels and a 40-hour reserve. While the front of the watch harkens back to iconic dive watches of old, it’s the back where we see the most stunning design, as the LEM case back displays the Lake Eerie Monster with an attention-grabbing blue sapphire eye. It’s a design element that really makes this watch stand out from the crowd. The Lake Eerie Monster begins shipping November 10. 

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