Burberry’s new campaign done in partnership with footballer and activist Marcus Rashford is meant to help fund British youth centers and to combat child hunger and poverty. Their latest campaign has been kicked off by a new video that takes the best of old-school UK and new school fashion, choreography, and computer graphics and combines them in a fresh holiday video. The untitled video showcases Burberry’s latest collection worn by four (La)Horde professional dancers as they deftly navigate huge chunks of ice falling down on London’s iconic Petticoat Lane, making quick and mesmerizing work of avoiding serious head injuries while having a ball. The spot nods to the ’50’s musical, Singin’ in the Rain, but the tune that’s cranked up is a modern version that ties past and present. It’s just the kind of fresh advertising that lifts, entertains, and contributes to something truly important.

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There are few watches with as storied a legacy as the G-SHOCK. Originally released in 1983, the Shock Resistant and 200M Water Resistant watch has remained relevant to this day. It just got even better with the release of the first full-metal addition to the continually evolving 2100 line. This model retains the original streamlined, minimalist design while being even more sleek, durable and feature-packed. With Tough Solar Power, Smartphone Link and Super Illuminator, it’s an analog watch built for the digital age. The G-SHOCK GBD2100 is available in silver, black IP and Bronze IP colorways, so there’s a stylish version for every occasion.