Burberry’s new campaign done in partnership with footballer and activist Marcus Rashford is meant to help fund British youth centers and to combat child hunger and poverty. Their latest campaign has been kicked off by a new video that takes the best of old-school UK and new school fashion, choreography, and computer graphics and combines them in a fresh holiday video. The untitled video showcases Burberry’s latest collection worn by four (La)Horde professional dancers as they deftly navigate huge chunks of ice falling down on London’s iconic Petticoat Lane, making quick and mesmerizing work of avoiding serious head injuries while having a ball. The spot nods to the ’50’s musical, Singin’ in the Rain, but the tune that’s cranked up is a modern version that ties past and present. It’s just the kind of fresh advertising that lifts, entertains, and contributes to something truly important.

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