Choosing a watch can be a daunting task. You have to consider price, quality, how many other dudes have it, name, and whether or not it will match the sleekly lined interior of that new Bentley you just picked up. For those of us that live on planet Earth, there’s Apus. The Alpha and Beta watches from Apus are all built around the same OLED digital display and a clean face with leather band or bracelet, respectively. Brown on black, black on black, white on black, black on white, Apus puts the entire range of Vivid combinations at your disposal. The display scrolls through two different time zones, has a mineral crystal, and 38mm diameter face. What’s that mean to you? It’s not too big and not too small and it’s just flashy enough to start a conversation. The best combination of analog and digital since girls in steampunk costumes.