Bid-on-Dharma-Initiatives-Attempt-at-Craft-Beer

You have to respect a well designed beer can and, for all their faults and murders, the Dharma Initiative did a great job with their minimalist label. The corporation’s logo is already a masterclass in black and white design, so putting it on their can is a no-brainer. From there, they didn’t bother to complicate things with tons of colors, weird abstractions, or psychedelic reinterpretations of normal furniture or animals (which we could totally be making up, but feels like a real thing). Sure, you may not know what specific kind of beer you’re getting, but sometimes we don’t want to worry about keeping up with the newest dry-hopped, hazy, espresso stout IPA. Sometimes we just want a beer. Also, if you get these, they’re bona fide show props, so these are cans that they used during filming. And, of the three cans, one’s still full.

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