Bid-on-Dharma-Initiatives-Attempt-at-Craft-Beer

You have to respect a well designed beer can and, for all their faults and murders, the Dharma Initiative did a great job with their minimalist label. The corporation’s logo is already a masterclass in black and white design, so putting it on their can is a no-brainer. From there, they didn’t bother to complicate things with tons of colors, weird abstractions, or psychedelic reinterpretations of normal furniture or animals (which we could totally be making up, but feels like a real thing). Sure, you may not know what specific kind of beer you’re getting, but sometimes we don’t want to worry about keeping up with the newest dry-hopped, hazy, espresso stout IPA. Sometimes we just want a beer. Also, if you get these, they’re bona fide show props, so these are cans that they used during filming. And, of the three cans, one’s still full.

Huckberry-10-3-22

Whether you’re heading to the trailhead at daybreak, trekking up switchbacks after lunch or enjoying the scenic vistas after a post-hike dink, you need clothing engineered with trail-ready performance details and clean, considered style that can handle it all. That’s where the TRAIL by Proof collection comes in. With the Active Short, Tee, and Fleece Pullover, this collection covers all the moments before, during, and after your outdoor adventures–wherever your trail ends up. What are you waiting for? Upgrade your outdoor gear with the TRAIL by Proof collection on Huckberry here.