We make no bones about the fact that we love just about everything that comes out of Nooka. We’ve gone behind the curtain at their offices. We’ve profiled the man with the plan. Hell, we even sell their watches in Shop Cool Material. Behind it all is a desire to make an everyday experience just a little more fun and a little less difficult. This is the story of how that all came about.

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Nail a better-looking bathroom without ever lifting a hammer with Parachute’s ultra soft heathered towels. Made from 100% long-staple Turkish cotton, they’re super fluffy without being overly dense – which means they dry fast! Give your bathroom a low-key luxury look while simultaneously stepping up your shower routine. Parachute towels: made for the modern man with taste.