We make no bones about the fact that we love just about everything that comes out of Nooka. We’ve gone behind the curtain at their offices. We’ve profiled the man with the plan. Hell, we even sell their watches in Shop Cool Material. Behind it all is a desire to make an everyday experience just a little more fun and a little less difficult. This is the story of how that all came about.

Parachute-CM-IF2-11-13-17

Ah, the waffle weave. Looks cool, feels great, reminds us of toasted Eggos. You’ve seen them before–probably in a fancy store or hotel–but Parachute’s brand new Waffle Towels are different. They’re spun using innovative Aerocotton Technology, which basically means they’ll be dry by the time your significant other finally gets out of the shower and realizes you stole their towel. Parachute’s Waffle Towels come in two sizes and two neutral colors. Plus, their 100% cotton construction means they start soft and only get softer with time. Even Kevin McCallister would approve.