If you have never gotten yourself into a chair in a proper barbershop, you don’t know what you’re missing. Let’s face it, no one at BoRics, or Great Clips, or *insert chain haircut place here* really cares about the way your head looks when you get out of the chair. They want to make you happy, sure, but they’re not artists. It’s not just about the haircut with a real barber, it’s about everything that goes along with it. The New Wave of Barbershops does a much better job of explaining it than we ever could.

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Your morning routine is begging for Parachute’s towels. What makes them different? Well, Parachute uses an innovative process called Aerocotton Technology, which blows air through the cotton fibers as they’re spun. That means extra fluffy towels that dry quickly. Plus, the towels are made exclusively from premium long-staple Egyptian cotton, which is the best around. Soft, absorbent, and quick-drying—Parachute’s towels offer everything you want. Your new favorite part of a long, hot shower? Drying off.