The gents at The Hill-side have been making ties, pocket squares and scarfs that we drool over continually for quite some time. They’ve outdone their own products with this clever video that explains how to tie a bow tie… from the perspective of the bow tie itself. It’s kind of like a presentation from the apparel version of Clippy… except it’s actually really good.

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Ah, the waffle weave. Looks cool, feels great, reminds us of toasted Eggos. You’ve seen them before–probably in a fancy store or hotel–but Parachute’s brand new Waffle Towels are different. They’re spun using innovative Aerocotton Technology, which basically means they’ll be dry by the time your significant other finally gets out of the shower and realizes you stole their towel. Parachute’s Waffle Towels come in two sizes and two neutral colors. Plus, their 100% cotton construction means they start soft and only get softer with time. Even Kevin McCallister would approve.