The gents at The Hill-side have been making ties, pocket squares and scarfs that we drool over continually for quite some time. They’ve outdone their own products with this clever video that explains how to tie a bow tie… from the perspective of the bow tie itself. It’s kind of like a presentation from the apparel version of Clippy… except it’s actually really good.

Cool_Material_4
PARTNER

Your morning routine is begging for Parachute’s towels. What makes them different? Well, Parachute uses an innovative process called Aerocotton Technology, which blows air through the cotton fibers as they’re spun. That means extra fluffy towels that dry quickly. Plus, the towels are made exclusively from premium long-staple Egyptian cotton, which is the best around. Soft, absorbent, and quick-drying—Parachute’s towels offer everything you want. Your new favorite part of a long, hot shower? Drying off.