Etymotic takes things seriously. They’ve started an earbud customization program that allows you to create impressions of your ear canal that translate into perfectly fitted earbuds. Considering most earbuds come with either a) nothing to fit them properly at all (looking at you, Apple) or b) a little rubber nubs that look vaguely sexual, this is a big step in the right direction. Custom fitted earbuds give you the benefits of greater sound isolation and therefore better audio quality. It should be noted that they will do nothing to improve the audio quality of say, Nickelback, which will always be ear rape.
Your morning routine is begging for Parachute’s towels. What makes them different? Well, Parachute uses an innovative process called Aerocotton Technology, which blows air through the cotton fibers as they’re spun. That means extra fluffy towels that dry quickly. Plus, the towels are made exclusively from premium long-staple Egyptian cotton, which is the best around. Soft, absorbent, and quick-drying—Parachute’s towels offer everything you want. Your new favorite part of a long, hot shower? Drying off.