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  • mujiright
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The angle your socks are manufactured with is probably something you’ve never thought about before, but it hasn’t escaped the watchful eye of the designers at MUJI. Most socks are made with a 120 degree angle, but feet made a 90 degree angle when they’re on the ground. Turns out, subtracting that extra 30 degrees helps with heel slippage, bunching and overall comfort. It took MUJI a few years to reimagine the whole manufacturing process to remove that excess material, but the end result is a pair of socks so comfortable that they’re the only kind they make now. Patterns range from argyle and check, to solids and stripes, and materials range from a standard cotton/poly blend to a wool mix. In other words, the materials and patterns are ones you’re probably familiar with, but the construction is totally different.

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Your morning routine is begging for Parachute’s towels. What makes them different? Well, Parachute uses an innovative process called Aerocotton Technology, which blows air through the cotton fibers as they’re spun. That means extra fluffy towels that dry quickly. Plus, the towels are made exclusively from premium long-staple Egyptian cotton, which is the best around. Soft, absorbent, and quick-drying—Parachute’s towels offer everything you want. Your new favorite part of a long, hot shower? Drying off.