Inside Deus Ex Machina Milano | Cool Material
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Inside: Deus Ex Machina Milano

Deus Ex Machina is a name you’re probably familiar with. They do everything from motorcycles to clothing and they do it all really well. What you might not be familiar with is the fact that Deus has physical outposts throughout the world filled with what we can only describe as testosterone filled shopping porn. You could walk into the Deus store naked and ride out on a brand new custom built bike (of the motorcycle or bicycle variety) complete with new top to bottom threads and protective gear. Assuming, of course, your credit card would allow you to spend thirty grand at once because that’s quite possible at Deus.

Outside of the Deus Ex Machina brand itself (which does everything from bike prints to sweatshirts to MAKR collaboration tool rolls to the previously mentioned modes of transportation), the brand list from store to store varies. Deus Ex Machina Milano ( Via Thaon Revel 3, 20159 Milan, Italy) carries everything from Carhartt threads to Bell helmets and handmade snowboards, and it’s the only Deus outpost in the world that builds the Deus line of bicycles. If you own a Deus bicycle, there’s approximately a 90% chance it was built by Umberto at the Deus workshop in Italy.

If you ever find yourself in Milan, Italy, you need to make a point to check out the Deus flagship store there.

Photo Credit: Tracy Graham

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