Mr. Porter asked Michael Williams of A Continuous Lean to make a film that outlines the best ways to take care of your jeans–specifically raw denim. In less than 4 minutes, Williams busts myths, provides helpful tips and prevents you from spending hours on the Internet reading about freezing your denim.
Your morning routine is begging for Parachute’s towels. What makes them different? Well, Parachute uses an innovative process called Aerocotton Technology, which blows air through the cotton fibers as they’re spun. That means extra fluffy towels that dry quickly. Plus, the towels are made exclusively from premium long-staple Egyptian cotton, which is the best around. Soft, absorbent, and quick-drying—Parachute’s towels offer everything you want. Your new favorite part of a long, hot shower? Drying off.