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  • Button-2-2
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Just when you thought we reached the limits of button technology, along comes Button 2.0.  This is easily the first button innovation we can ever remember, and it happens to be pretty neat. Button 2.0 replaces a standard button with a button/headphone cord holder. It’s a standard shirt button except it has a little clamp on one side to allow you to pop your 2 mm (standard) headphone cord into it. It will slyly keep that swaying cord in line when you’re wearing a button down. It’s easily the most exciting thing to happen to buttons since the most exciting thing to happen to buttons.

Parachute-CM-IF2-11-13-17

Ah, the waffle weave. Looks cool, feels great, reminds us of toasted Eggos. You’ve seen them before–probably in a fancy store or hotel–but Parachute’s brand new Waffle Towels are different. They’re spun using innovative Aerocotton Technology, which basically means they’ll be dry by the time your significant other finally gets out of the shower and realizes you stole their towel. Parachute’s Waffle Towels come in two sizes and two neutral colors. Plus, their 100% cotton construction means they start soft and only get softer with time. Even Kevin McCallister would approve.