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Just when you thought we reached the limits of button technology, along comes Button 2.0.  This is easily the first button innovation we can ever remember, and it happens to be pretty neat. Button 2.0 replaces a standard button with a button/headphone cord holder. It’s a standard shirt button except it has a little clamp on one side to allow you to pop your 2 mm (standard) headphone cord into it. It will slyly keep that swaying cord in line when you’re wearing a button down. It’s easily the most exciting thing to happen to buttons since the most exciting thing to happen to buttons.

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Your morning routine is begging for Parachute’s towels. What makes them different? Well, Parachute uses an innovative process called Aerocotton Technology, which blows air through the cotton fibers as they’re spun. That means extra fluffy towels that dry quickly. Plus, the towels are made exclusively from premium long-staple Egyptian cotton, which is the best around. Soft, absorbent, and quick-drying—Parachute’s towels offer everything you want. Your new favorite part of a long, hot shower? Drying off.