Nooka

Wear This: Geometric

To celebrate the launch of our latest series of Word. Notebooks, we assembled some gear that fits with their fractal theme. Contemporary and fresh, here's what to pair with your new Word. Polygon pocket notebook. Medium Control Men's Dot Shirt - $25 Tanner Goods Eyeglass Case - $60 Word Notebooks…

NOOKRONO Is The First Chronograph From NOOKA

If you're in the market for a watch with timeless good looks, NOOKA is probably not on your list of places to stop. The wrist wear from the NYC-based brand is often loud, funky, and fun. Now they've blended their wildness with a bit of refinement to release their first…

The 10 Most Outrageous Bloody Marys

Ah, the Bloody Mary, the socially acceptable way to get your drink on first thing in the morning. Like every cocktail, people have been experimenting with their own recipe as long as it’s been around. And then, at some point, someone said, “Let’s just get fucking nuts with it,” and…

Nooka DeLorean

Nooka doesn't make your dad's watches. In fact, they might not even make the watches you are ready for yet. The best way to describe there style would be "futuristic." Apparently, they don't make your dad's taxi either. Art director, Mike Lubrano, did some ad work for the company and…

Pothra Pot

Round these parts, when we use the word pot it's for not for something you use to store plants, it's the plant itself. In fact, this might be the first time we've ever covered a flower pot at all, but the Pothra has been worth the wait. Designed by the…

Nooka Zex Watch

Nooka has always been one of those companies that did things a little bit differently. Their latest watch, Zex, takes their square peg in a round hole philosophy to a whole new level. The Zex, so named for the hexagonal face situated in the round case, is one of the…

Nooka Zub 40

People have been changing the bands on their watches since long before any of us were born. It's a cheaper alternative to buying a new watch. It lets you keep the face you've gotten comfortable with and change the material, style or color of the rest of the watch. But…

The Story of Nooka

We make no bones about the fact that we love just about everything that comes out of Nooka. We've gone behind the curtain at their offices. We've profiled the man with the plan. Hell, we even sell their watches in Shop Cool Material. Behind it all is a desire to…