You can add bullets to anything and it will immediately be cooler. They’re like camo, or caffeine, or tattoos, or explosions or boobies. There can never be enough of any of those things. But if it gets out of hand you’ll end up being in a... continue...
Somehow we’re always in the market for a new watch. Luckily, today that “need” won’t leave us with a horrific image on our next credit card statement. Ideeli is offering up some solid Diesel watches for up to 40% while supplies... continue...
Storing your keys in the front pocket of your Diesel’s is about as pleasant as keeping a small porcupine in there. If you opt to toss them in your work bag instead to avoid the occasional jabbing, you end up announcing your presence like you’ve... continue...
When we heard there was a collaboration between Diesel and Monster (you know the maker of those cables they always try to sell you when you buy a new TV) in the works, we immediately thought a new pair of jeans that easily holds our gadgets was on the... continue...
Caffeine is basically gasoline for us. We aren’t moving very far without it, and giving us decaf is like filling up a Civic with diesel—we’ll realize shortly and not react very well. We need our morning fix to last our entire commute, and... continue...
We remember going into the Diesel shop in NYC years ago (when they were known primarily for their jeans) and as we grabbed all the gear we could fit in our hands there was a DJ spinning music in the corner. Blew our freakin’ minds. The company... continue...
Consistently reinventing their collection of watches for the better, Diesel has a new collection of watches affectionately (and appropriately) titled the Super Bad Ass collection. The DZ7221 (silver with metal bracelet) and DZ7127 (black on blue on black... continue...
Now that Summer is here, it’s time to start appreciating the finer things in life: Quality time at the beach, perfectly mixed cocktails, ice cold beer and the clothing (or lack thereof) are all excellent reasons to leave the house. Trading in jeans,... continue...
Marilyn Monroe – Not A Machine Good Days at Ground Zero – Esquire Inside Bin Laden’s Drone-Proof Compound – WIRED Pornstars React to Osama Bin Laden’s Death – BlackBook The GQ Gift Guide to Mastering Mother’s Day... continue...
If you dumped the average guy’s toolbox into a Tumi messenger bag or a Diesel backpack and slapped it on someone they’d tip over like Snooki at 3am. Unless you plan on using tools around your own house only, you’re going to need a more convenient... continue...
With a cell phone, iPad and a laptop you don’t really have need for a watch, do you? Wrong. It may only exist as a fashion statement nowadays, but since you like looking good you still have cause to have a watch. The Diesel DZ4189 is the watch that... continue...
There is so much awesome stuff that passes through the pearly gates of Cool Material on a regular basis that sometimes you might miss something fantastic. Consider this a friendly reminder to Lose the Leather with the Hyundai Giveaway and strap on something... continue...
This is a Diesel sponsored article about the latest and greatest in the world of Diesel watches. (Thanks Diesel!) The designers, engineers and all-around-badasses at Diesel have had their noses to the proverbial grindstone since we reported about our... continue...
This is a Diesel sponsored article about the latest and greatest in the world of Diesel watches. (Thanks Diesel!) The designers, engineers and all-around-badasses at Diesel have had their noses to the proverbial grindstone since we reported about our... continue...
Leave it to the French to use something we take for granted and redesign it. Rudolf Diesel designed – you guessed it – the diesel engine. A great accomplishment, but nothing compared to the work of Jacques Heim and Louis Reard who invented... continue...
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