video-Cool-Materials-Day-at-the-Track-th

Some things in life defy logic, and words: Kate Upton, turkey bacon, the beer boot and everything you’re about to see in this video. For an afternoon, Imagine Lifestyles handed over the reins to their supercar stable to a few lucky people. If there wasn’t photographic evidence of the Ferrari, Lamborghinis and Mercedes Benz whipping around the track we’re not sure we’d even believe it wasn’t some sort of wet dream. Here’s how it went.

[Special thanks to everyone at Imagine Lifestyles for turning us into giddy little schoolgirls for a day.]

Parachute-CM-IF2-11-13-17

Ah, the waffle weave. Looks cool, feels great, reminds us of toasted Eggos. You’ve seen them before–probably in a fancy store or hotel–but Parachute’s brand new Waffle Towels are different. They’re spun using innovative Aerocotton Technology, which basically means they’ll be dry by the time your significant other finally gets out of the shower and realizes you stole their towel. Parachute’s Waffle Towels come in two sizes and two neutral colors. Plus, their 100% cotton construction means they start soft and only get softer with time. Even Kevin McCallister would approve.