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Those white gym towels with the orange stripe have been a staple at pretty much every gym across the country for as long as we can remember. If we’re all being honest with each other, you probably even have a few in your closet that you “accidentally” forgot to return to the towel can. It’s not generally something we think about when we think about products that need upgrades, but that didn’t stop THINKS from doing it anyway. We’re glad they did. Towell+ boasts separate gym and skin sides, a pocket for your phone/keys, a sleeve to hold your towel on the bench, a magnet to hold it to equipment and a zipper that doubles as a hook. The 100% cotton Towell+ has a one pound per square foot weaving thickness, which also makes it more comfortable–in addition to obviously being far more functional–than every other towel you’ll find at the gym.


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