You probably haven’t put much thought into your keychain. In fact, you probably can’t even remember the last time you bought a keychain. Usually they’re just acquired, whether at bar as a beer promo or at a car dealership when you’re getting a new ride. The only cognizant thought a guy ever put into his key holster, was when he saw a must-have bottle opener and decided spending money on the thing was actually warranted. With The Clip, that’s all about to change. The Clip not only holds your keys (usually a pretty important feature when it comes to keychains) but it also wraps up your oft-knotted headphone cord, acts as a small spare wallet and—off course—opens beers. It is easily the most exciting thing to happen to keychains since… well, ever.