Heritage: Matthew Perlman

Heritage: Matthew Perlman

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My father has always been one to impart wisdom to me in subtle ways he knows I will eventually pick up on. When I was 14, he gave me this trick lock that he picked up on a trip to India. I spent hours trying to figure it out – granted this was in the days before the internet when I could have just looked up the solution. So I applied myself to the solution. Determined and dedicated, I finally put it together. And here’s what I learned: Even when the key is handed to you, it’s not always that simple. The solution is not always that obvious, and sometimes things take a while to piece together. The key actually does open the lock, but it’s in a tricky manner and I can’t tell you how or I’d spoil the fun.

My business has not always been easy, nor formulaic. It requires study, practice, persistence and innovation. I think of the lock as a bit of a metaphor, so I keep it on a shelf in my office as a reminder.

STEAL: Every Watch in Our Shop Is Now on Sale STEAL: Every Watch in Our Shop Is Now on Sale
STEAL: Every Watch in Our Shop Is Now on Sale PARTNER

Make 2017 the year you stop relying on your phone for so damn much. A reasonable first step, we think, is picking up a new watch—and, boy, are you in luck. From now until Tuesday at 1 p.m. EST, every single watch in the Cool Material Shop is on sale. Yup, drop a new timepiece on your wrist and save up to 32% in the process. As always, everything is subject to availability, so hit up the shop now and snag your favorite before it’s gone.

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