What does it take to make a good, quality beer? Apparently the same sort of process it takes to make the world’s best search engine – lots of experienced people and time. Google partnered up with Dogfish Head to make a beer that isn’t labelled in minutes and doesn’t have IPA in the title. It’s called Urkontinent. We want some just as badly as we want the six pack we had in college back because if this video about the process is any indication, it’s damn good. Crack open a cold one and take a tour of the entire process with the people that made it happen.


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