Jeff Bridges has been putting in some truly remarkable performances across a whole host of genres for longer than most of you reading this have been alive, but he will always be Jeffrey “The Dude” Lebowski to us. The movie is more than two decades old at this point, so it’s about time The Dude made a return to the screen. In this case, it’s in the unlikely role of Stella Artois spokesman for a Super Bowl ad dubbed “Change Up The Usual.” Sarah Jessica Parker also makes a return as a beer-ordering Carrie Bradshaw, which literally sets the restaurant they’re in ablaze, leaving The Dude to be his usual cool self. Would we have preferred a full-length, super cool feature film return of The Dude with John Goodman’s Walter? Absolutely. That said, there’s just something about The Dude abiding in that iconic sweater that will always bring a smile to our faces.

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Ever since we used Dango’s Tactical Wallet we’ve wondered what kind of innovations the brand could bring to other pieces of our EDC like our watch. After over a year in development, the wait is over–Dango Modular Watches are here. Whether you’re a field, dive, or chronograph watch guy, each option has everything you want in a quality timepiece. Swiss movement. Sapphire crystal. 316L stainless construction. Startling good looks. Dango didn’t stop there. Each watch also has interchangeable lugs and straps so you can easily customize the perfect timepiece for you.