Jeff Bridges has been putting in some truly remarkable performances across a whole host of genres for longer than most of you reading this have been alive, but he will always be Jeffrey “The Dude” Lebowski to us. The movie is more than two decades old at this point, so it’s about time The Dude made a return to the screen. In this case, it’s in the unlikely role of Stella Artois spokesman for a Super Bowl ad dubbed “Change Up The Usual.” Sarah Jessica Parker also makes a return as a beer-ordering Carrie Bradshaw, which literally sets the restaurant they’re in ablaze, leaving The Dude to be his usual cool self. Would we have preferred a full-length, super cool feature film return of The Dude with John Goodman’s Walter? Absolutely. That said, there’s just something about The Dude abiding in that iconic sweater that will always bring a smile to our faces.

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If you’re anything like us, you perpetually suffer from inbox overload. If we’re only reading one email a day, it’s going to be SHIFT. SHIFT is for guys who are not afraid of change. Guys that understand small things can make a difference. Guys that are willing to question what they think. It’s for guys just like you. Two times a week, SHIFT delivers content around the mind, body and movement–along with some appropriate eye candy–direct to your inbox. Their goal is to remind all of us that every man should give a SHIFT.