Many car commercials are stale. The folks at Dodge were clearly looking for a bit of diversity when they came up with their latest ads. And, as we all know, diversity is a term for an old, old wooden ship used during the Civil War era. So they turned to Ron Burgundy. Will Ferrell plays his Anchorman character in the ads for the new Dodge Durango and brilliantly highlights the features of the glove box, how much better the car is than a horse and has a few issues with the stage curtain in the process. They’re great ads, compelling and rich.

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