Every “cool” fashion ad ends the same way: with us staring blankly at the screen thinking, “I don’t get it.” Here Mercedes-Benz and industry insider Justin O’Shea have a little fun with the idea. It’s a spot to promote Mercedes-Benz Fashion Week in Berlin, and it might just be the greatest fashion ad ever created.

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 You can’t have a fall evening without a fire. And you can’t have a fire without a Cowboy Cauldron. They’re built from solid plate steel, meaning they’ll last a lifetime or two and they come in four different sizes with elevated basins that can be adjusted to any height. We’re going with The Urbaan Cowboy® because it’s perfect for entertaining at home.  With a 30″ diameter basin, it is more than large enough to have a nice fire, but still small enough to pack into a pickup truck and take it with you.  Can you imagine the envy when we bust this puppy out at a tailgate or the beach? We haven’t seen a more handsome fire. You?  Best of all, Cool Material readers get an exclusive deal.