Every “cool” fashion ad ends the same way: with us staring blankly at the screen thinking, “I don’t get it.” Here Mercedes-Benz and industry insider Justin O’Shea have a little fun with the idea. It’s a spot to promote Mercedes-Benz Fashion Week in Berlin, and it might just be the greatest fashion ad ever created.

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With their cozy sheets, blankets and candles, Brooklinen has more than taken care of all your needs in the bedroom–now they want to tackle the bathroom as well with their Super Plush Towels. After two years of testing textiles, Brooklinen has made towels that are strong, absorbent and luxuriously plush. With both traditional bath towel and larger bath sheet options–along with the requisite hand towels, washcloths and bath mat–you can deck out your entire bathroom in Brooklinen luxury without breaking the bank.