If we just said this is a soccer commercial, a significant portion of our American audience might pass on watching it. If we said it’s a soccer commercial filled with sex, Lil Wayne, and beer drinking, you might be more persuaded to click the play button. Beats follows Neymar (you’ll be hearing his name a lot in the coming weeks) and other great soccer players around before the World Cup and showcases The Game Before The Game.

ROBOROCK IFTO

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