We recommend that any brand looking to tackle a major social issue in one of its ads pump the brakes. More often than not, you’ll be met with overwhelming—and well-deserved—backlash for leveraging something actually important to greedily move your product. You don’t want to be the next Pepsi. Heineken, however, successfully tip-toed that line in releasing “Worlds Apart,” a new ad that encourages people to get to know each other on a more human level and to talk about—not shout about—their views and why they have them. Does it show people communicating over ice-cold Heinekens? Yes. Still, we think this is going to go over just a tad better.

ROBOROCK IFTO

Ditch the mop, broom, and the vacuum while crossing off the never ending chore of keeping your floor clean for good with the Roborock S6 Robot Vacuum and Mop. With its high-precision laser navigation system, virtual barriers, programmable mapping and scheduling, efficiency-based cleaning algorithms, best-in-class battery, suction powerful enough to lift ball bearings and automatic recharging, this all-in-one robot cleaner puts all other options to shame. Better yet, you can save up to 40% off when you get yours  here.