We recommend that any brand looking to tackle a major social issue in one of its ads pump the brakes. More often than not, you’ll be met with overwhelming—and well-deserved—backlash for leveraging something actually important to greedily move your product. You don’t want to be the next Pepsi. Heineken, however, successfully tip-toed that line in releasing “Worlds Apart,” a new ad that encourages people to get to know each other on a more human level and to talk about—not shout about—their views and why they have them. Does it show people communicating over ice-cold Heinekens? Yes. Still, we think this is going to go over just a tad better.

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We don’t know much about math. But we do know that when Keeper’s Heart announced they’d be making an Irish Whiskey + Bourbon bottle, we were intrigued. It’s here, and it is a simply stunning combination. Brian Nation (formerly of Jameson, Redbreast and Midleton whiskeys and now Keeper’s Heart master distiller) teamed up with David Perkins (the founder of High West distillery) to create this smooth, yet complex combo of Irish + Bourbon. It’s truly a marriage made in whiskey heaven. Pick up a bottle today.