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The only thing more attractive than Apple Products at the Apple Store is the store itself, especially when it comes to some of their most iconic: Apple Iconsiam in Bangkok, Apple Zorlu Center in Istanbul, Apple Shibuya in Tokyo, Apple Michigan Avenue in Chicago, and now Apple Marina Bay Sands in Marina Bay, Singapore. Apple refers to it as their “most ambitious retail project”, and it looks like a floating apple, itself, as it sits right on the water, a company first. The design and location of the store allow for 360-degree views, as well as an oculus that drenches the store with natural light. In addition to the array of Apple products strewn across long wooden tables, there’s also a huge video wall for Apple sessions and an underwater boardroom. The store opens on September 10th, and any one of the 148 team members will be happy to assist you with all things Apple.

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ELEVATOR is like finding $10 in your pocket. It’s a welcome surprise each time it lands in your inbox. Every edition is filled with interesting, thought-provoking eye and brain candy from the corners of the web. It’s not the news news; you can get that elsewhere. It’s a collection of unique, compelling articles that give you interesting things to talk about. In the time it takes to ride an elevator, they’ll make a guy’s life richer.