No we aren’t trying to make it so no one else is able read your watch. It may seem that way with all the different offerings we’ve featured from Nooka, the app-filled Im Watch and the “Wait, I Swipe it Like an iPad?” stylings of the Mutewatch, but we just appreciate innovations in style and time reading technology, hence our exciting for the Celeste from ZIIIRO. The two transparent colored discs inside the Celeste are your new means of telling all the beautiful (not guaranteed) women the time outside your local watering hole. The discs overlap in the process creating what is really a piece of art for your arm. So what if we like every watch that comes with an instructional video on how to read it?