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As great as the Apple Watch is in terms of functionality and tech, no one will call it beautiful even in super-pricey Hermès guise. TAG Heuer wants to change all that (and more) with the new Connected Calibre E4 watch that looks like a traditional analog timepiece and also comes with the added bonus of having a replaceable rechargeable battery. This effectively extends the life of the watch well beyond its sales life. The 42mm (or 45mm) smartwatch will provide a full day of use, including a 5-hour golf outing. It runs on Google Wear OS2 but will get an upgrade to OS 3 later this year. TAG Heuer also says the E4 will work seamlessly with iPhones, a huge plus. The E4 has features like enhanced fitness tracking, guided workouts, heart rate, GPS, sleep tracking, and all manner of useful daily apps. Choose between a 316L stainless steel or a lightweight titanium case, as well as leather or steel bracelet options.

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