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This past weekend marked the launch of Arthur Ashe, the brand eponymously named after the legendary tennis star himself. Ashe’s legacy spans social movements, the HIV crisis of the 1980s and a nearly unparalleled record on the court (Ashe is the only black man to ever win the singles title at the US Open, Wimbledon, and the Australian Open).

This new line will be a tennis and lifestyle brand that takes cues from retro athletic wear updated for the modern wearer. This is done with the help of partnering with Rowing Blazers, the streetwear kings of the collab, and avid fans of sports apparel, as the name indicates.

With a considered approach to launching Ashe’s legacy for a new generation, we are excited to relive the force of nature that was Arthur and we have no doubts this line will be a grand slam (pun most definitely intended).

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From Def Leppard and White Castle, to Kitten Mittens and Curly for President, Pixels has all the incredible tees, hoodies, and tanks to run the gamut from modern chic to ridiculously cool whether your focus is tv shows, movies, superheroes, bands or anything in between. You can obviously shop their millions of unique options that cover everything from the major comic book brands and their characters, to the major movie brands and, well, their characters. In other words, Marvel, DC, Universal and a whole slew of other properties are covered, so create your own custom apparel with individual photos and designs–when you place your first Pixels order here.