Revtown’s founding team spent years in athletic apparel. As former executives at Under Armour, they created some of the most innovative fabrics and products. This experience sparked an idea: What if they applied the ethos of performance apparel—comfort, function and durability—to denim? After years of R&D, the team did just that and created some amazing jeans. They partnered with master denim craftsmen to dream up a fabric that would stretch but recovery perfectly, and move with you but look flattering at all times. Revtown’s Decade Denim was born. Your life just got a whole lot more comfortable.