Percival has once again launched a collection with Champion’s sportwear as its canvas. Introducing their latest collection, called Bedfellows. Utilizing sweatshirts, shorts, and tees from Champion’s line, Percival has added their signature touch to the garments with embroidery that’s both cheeky and refined (which is very much in-line with Percival’s branding). Vegetables, fungi, koi fish, and birds dance alongside the signature C logo and make for a great marriage of sportswear and style.
What’s more, this collection is even more fun when you consider Jimmy and Larry, the boys behind the menswear cult-favorite podcast Throwing Fits, make an appearance as models for the garments. Percival definitely knows their demographics and it’s great to see the brand lean into their audience and make great clothes while doing so.