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Despite the fact that we’ll always go to bat for New Balance and the big, stylish, N that you’ll find on most of their sneakers, the brand isn’t always what you would call the most innovative. They definitely were not the first brand to pair fat, chunky soles with breathable knit uppers and stylish branding, but hot damn did they do the style right with the New Balance FuelCell RC Elite v2 Sneakers. In addition to the aforementioned details, it has Flying NB graphics that extends from the side to the foot, a FuelCell foam midsole, a full-length carbon fiber plate, lace-up closure, lightweight rubber outsole, and everything else you need to maximize performance and give you a competitive edge. All that performance means increased energy return, propulsion, traction, durability, and reliability, along with sleek and stylish race day looks. In other words, if you want style and peak performance in one pair of kicks, this is it.

RicherPoorer-IFTO-7-5

Men’s basics are the backbone of any great wardrobe. Richer Poorer is one of our favorite brands when it comes to tees, polos, hoodies, sweaters, briefs and socks because they combine soft fabrics, curated colors and a meticulous fit for all day, everyday wear. They just kicked off their first-ever Online Warehouse Sale where you can get all those essentials from the archives for under $50. That’s up to 70% off their already affordable prices, along with free 2-day shipping/ returns. The sale runs until 7/7 at 11:59pm PT, so start shopping today.