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For the last 12 years, Madewell, J.Crew’s sister brand, has catered exclusively to women, gaining a rather rabid following akin to the one J.Crew has. Now, guys can rock some Madewell too, as the brand just unveiled its first men’s line. With a strong focus on denim, Madewell’s first collection is loaded with all-American classics, pieces that should appeal to the J.Crew fan looking for threads a bit more casual. An array of jeans, denim jackets, and simple tees give the collection a very James Dean vibe, which is cool with us because that never goes out of style. There are no risky or loud items in the collection, so if your style is one best described as classically cool, you’re going to quickly fall in love with the label. You can shop the collection now.

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If you’re anything like us, you perpetually suffer from inbox overload. If we’re only reading one email a day, it’s going to be SHIFT. SHIFT is for guys who are not afraid of change. Guys that understand small things can make a difference. Guys that are willing to question what they think. It’s for guys just like you. Two times a week, SHIFT delivers content around the mind, body and movement–along with some appropriate eye candy–direct to your inbox. Their goal is to remind all of us that every man should give a SHIFT.