If Bear Grylls’ name is on the product, it’d better be tough. Such is the case with his new line of watches from Luminox, known for their rugged timepieces. The Bear Grylls Survival Collection includes six watches designed to take punishment while looking appropriately ready for the worst the great outdoors can throw at you. There are Sea, Land, and Master series watches that provide specific functions for the tasks at hand. 300-meter water-resistance, SOS Morse Code capability, and dive zone countdown along with rugged Carbonox materials, reliable Swiss Ronda quartz movement, and ultra-bright 25-year self-sustaining tritium lume. There are variations of dial color and highlights, as well as paracord or rubber straps, and even the inclusion of a compass on some Land and Master series watches. Whatever you choose, you’ll be sure to get one of the toughest watches money can buy, and Grylls’ “Never Give Up” mantra emblazoned on the caseback will remind you to not wimp out when things get bad out there.