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Levi’s is one those legacy brands that can do almost nothing wrong in our minds. In addition to producing reliable classics like the best denim jackets and jeans so good they basically became the jumping off point for every other pair of affordable jeans out there, Levi’s has always cared about making the world a better place. While the whole “buy less but better” mentality is certainly applicable here, they’re putting their money where their mouth is so to speak with the new Levi’s SecondHand program that takes already beaten up, broken in and worn denim and transforms it into all new pieces that will never see the landfill. According to Jennifer Sey, Levi’s Chief Marketing Officer, “Repurposing and repairing clothes requires minimal additional energy input, no water, and no dyes to make more jeans,” which also means that “Buying a used pair of Levi’s jeans through SecondHand saves approximately 80 percent of the CO2 emissions and 700 grams of waste compared to buying a new pair of Levi’s jeans.” Everyone knows that a beat up pair of jeans is better looking than a new pair. With this program you’re saving a bunch of effort and helping to save the planet–what’s not to love?

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