Good design is the kind that doesn’t get in the way. Eschewing ornamental, useless details for clean functionality, the new PURE watch from Kapten & Son is perfectly minimal. The simple, attractive dial pairs beautifully with the matte case and is finished with a sleek and modern silicone strap. It’s a timepiece inspired by the urban lifestyle in major cities around the world, where young men and women constantly hustle and pursue dreams. Designed in Germany, the PURE watch comes either with a black dial (PURE NOX) or a white dial (PURE LUX), both of which can be dressed up or down. Each of the watches boast water resistance up to 3 ATM. If you believe less is more, this is the watch your wrist has been craving.