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While J. Press is inextricably prep, the new collaboration with media brand, Highsnobiety, shows the changing notions of what “preppy” really is. By updating the signature Shaggy Dog sweater to new color palettes and designs, we get to see a brand that is encompassing the elevated casual appeal of streetwear while remaining true to its mainstay product. Choose between a striped or solid crewneck options, or opt for a scarf, cardigan, or beanie for the cold weather ahead. Either way, you’re getting a functional garment that’ll last for years while still repping the original preppy brand since 1902.


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