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For too long, sunglasses have either been affordable but poorly made, or solid but so pricey you’d consider taking out a loan to buy them. It’s time for a better option. MVMT is proud to introduce their line of sunglasses that aren’t plagued by retail mark-ups and cheap manufacturing. We’re talking high quality, stylish sunglasses for far less than you’d imagine. By utilizing the same direct to consumer model as their highly successful watch line, MVMT is able to make their own sunglasses and offer them to you for as little as $70. Even better, as a Cool Material reader, you’ll save 15% on your first pair. The MVMT continues.

Shift-Infeed

If you’re anything like us, you perpetually suffer from inbox overload. If we’re only reading one email a day, it’s going to be SHIFT. SHIFT is for guys who are not afraid of change. Guys that understand small things can make a difference. Guys that are willing to question what they think. It’s for guys just like you. Two times a week, SHIFT delivers content around the mind, body and movement–along with some appropriate eye candy–direct to your inbox. Their goal is to remind all of us that every man should give a SHIFT.