If you’ve ever experienced a hot towel shave, you know it’s a luxury you could get used to if you had the time and money. With its new Heated Razor, Gillette thinks it’s found a way to offer a little of that ritual to every guy—no towel needed. The Heated Razor boasts a Warming Bar, which heats up in less than a second to increase blood flow and comfort with each stroke. Unlike dunking your standard razor in hot water and pulling it across your mug, the Gillette Heated Razor keeps a consistent temperature, so there’s no need to redunk every two seconds. When you’re done using it, simply pop it back on the charging stand until your next shave. We’ll need to get our hands on one to see how much this really does for the shaving experience, but we admit we’re intrigued. For some odd reason Gillette tossed this up on Indiegogo, so you can head there to claim your Heated Razor.