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  • Einstein-Iconic-Levis-Jacket
  • Einstein-Iconic-Levis-Jacket-2
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Earlier this year, Levi’s Vintage Clothing announced they were recreating Albert Einstein’s iconic Menlo Cossack Jacket in black. This would be the second time in as many years that the brand had re-introduced the famous jacket Einstein wore throughout most of his adult life and was seen wearing on the 1938 cover of Time magazine since they acquired the original at auction in 2016. The original jacket the brand paid six figures for–complete with the smell of years of pipe smoke–is the centerpiece of the upcoming Levi Strauss: A History of American Style exhibit opening later this week at the Contemporary Jewish Museum in San Francisco. In a recent conversation with GQ about the jacket, brand historian Tracey Panek (who was also the one raising the paddle at the Christie’s auction) confirmed that the jacket beats out even the original riveted denim jacket from 1880 as Levi’s most important artifact.Levi Strauss: A History of American Style will be on display from February 13th through August 9th at the Contemporary Jewish Museum in San Francisco.
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