Percival’s SS23 Collection is an Up-Tempo Beat for the British Brand

British tastemakers Percival recently released their Spring/Summer 2023 collection and it’s a feast for the eyes. Entitled the Blue Willow Club, the brand took inspiration from live music, jazzy nightclubs, and a joie de vivre that continues to challenge the notion of stuffiness for British design.

As the name denotes, the star of the show is their Blue Willow-patterned garments, which resemble the china pattern most of us have seen in our grandparents’ house. Done on trackpants and camp-collar shirts, we see Percival inject a bit of modern humor into old classics.

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