burberrydigitalrubber

Much like the tech product wars that we hear so much about (iPad killer anyone?), big designers go through similar product wars, they’re just much more subversive about it. Not content to let Kenneth Cole single-handedly revive the designer digital watch market, Burberry has thrown themselves into the fray. Your $395 is going to get you black, textured stainless steel, a rubber band, time, calendar, fancy buttons, and – most importantly – the Burberry name.

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There are few watches with as storied a legacy as the G-SHOCK. Originally released in 1983, the Shock Resistant and 200M Water Resistant watch has remained relevant to this day. It just got even better with the release of the first full-metal addition to the continually evolving 2100 line. This model retains the original streamlined, minimalist design while being even more sleek, durable and feature-packed. With Tough Solar Power, Smartphone Link and Super Illuminator, it’s an analog watch built for the digital age. The G-SHOCK GBD2100 is available in silver, black IP and Bronze IP colorways, so there’s a stylish version for every occasion.