Taking its cue from Richard Brathwait, 17th century author of “The Complete Guide to the English Gentleman,” Brathwait watches creates wristwatches for men who value quality and transparency. Not literal transparency, since that would make the time difficult to read. Financial and manufacturing transparency. You know exactly what you’re getting, from how much you’re paying and what materials you’re paying for. The materials cost less without being cheap too. By all standards of measurement, this is a luxury quality watch. The difference is they sell directly to the consumer, so there’s none of the shady markups or profit games that a middleman would attach and play. With a company this trustworthy, it’s hard to see why we’d want a watch any other way.