The Avengers is going to be a blockbuster hit. Combine Iron Man, Captain America, Hulk, Thor, Hawkeye and the other Avengers and the super hero movie equivalent of a Long Island Iced Tea practically sells itself. But when Disney gets behind something you know there are going to be action figures (kind of a no-brainer on this one), lunchboxes, fruit snacks and The Avengers branded versions of everything they sell at Target. Which just makes this marketing campaign by agency Wieden + Kennedy for Target all the better. Avengers imagery (including an Iron Man bust) created from things you can buy at Target. We want all of them.
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