When Hey Cycle got started, they focused on three things for their bikes: simplicity, quality and passion. The collection includes seven different bikes (three for men, four for women) available in a bunch of different colorways. More importantly than that, they have the quality parts to back up the amazing design. Shimano Nexus 7 gears. Hey Tubing hydroformed 6061 Aluminum frames. Shimano Rollerbrakes. Kenda Kwirch Tendril tires. Custom handlebars, saddles and fenders. All those awesome parts packed into 1, 7 or 8 speed models with a frame that’s as comfortable as it is good looking. If it wasn’t a piece of art you could ride it wouldn’t have won a Red Dot Design Award.