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If you’re an avid Cool Material reader, you know we’re fans of just about every vehicle that rolls out of the ICON shop. From vintage Wagoneers to VW buses, we’ve shared many of their jaw-dropping builds with you. So it should mean something when we say that the latest work from Jonathan Ward’s company is the finest yet. ICON’s Old School series, which is all about keeping retro vibes going, now has Bronco—and it’s stunning. Unlike the standard BR series from ICON, the Old School Bronco is decidedly, well, old school, with stock pieces or new pieces made to look stock throughout and an overall original look. Even the ICON name is written in script. Under the hood you’ll find a 5.0-liter V8 pulled from a Mustang GT. Yeah, we want one too.


Whether you’re heading to the trailhead at daybreak, trekking up switchbacks after lunch or enjoying the scenic vistas after a post-hike dink, you need clothing engineered with trail-ready performance details and clean, considered style that can handle it all. That’s where the TRAIL by Proof collection comes in. With the Active Short, Tee, and Fleece Pullover, this collection covers all the moments before, during, and after your outdoor adventures–wherever your trail ends up. What are you waiting for? Upgrade your outdoor gear with the TRAIL by Proof collection on Huckberry here.